- Identify the cultures and co-cultures in a specific organisation, field or community and describe how their norms and values shape communication in the workplace.
- Use the guidelines on pages 58-61 to describe the ways you and others can communicate most effectively in a diverse work environment.
- Describe the culture in a specific organisation or field and explain how you can communicate most effectively within this culture.
Cultural Diversity and Communication p. 39
- The Nature of Culture p. 40
- Cultural Differences in Doing Business p. 43
- Fundamental Dimensions of Cultural Diversity p. 46
- Co-cultural Dimensions of a Diverse Society p. 51
- Diversity and Ethical Issues p. 56
- Communicating across Diversity p. 58
Cultural Differences in Doing Business p. 43
- Differences in Customs and Behavior
- Formality (first name vs. family name, greetings)
- Social customs (handshake, bow, exchanging name cards, exchange gifts)
- Styles of dress (Muslim countries, western suits vs. traditional dress)
- Time (appointment, scheduled work, punctuality, vs. oriental accent of friendship first)
- Conflict styles (harmony, not saying no, choice of words, handling disagreement)
- Gender roles (women vs. men)
- High- vs. Low-Context (read p. 47-48)
- Individualism and Collectivism
- Power Distance
- Uncertainty Avoidance
- Task vs. Social Orientation
- Short- vs. Long-Term Orientation
- Regional Differences
- Ethnicity
- Disabilities
- Become Culturally Literate
- View Diversity as an Opportunity
- Avoid Ethnocentrism
- Don't Condescend
- Create Dialogue
Organisational Culture and Communication p. 61
- The Importance of Organisational Culture p. 63
- Dimensions of Organisational Culture p. 64
- Creating and Maintaining Organisational Cultures p. 65
- Organisational Culture and Career Planning p. 67
The Importance of Organisational Culture p. 63
- Theory X Organisations
- Theory Y Organisations
Dimensions of Organisational Culture p. 64
- Sociability
- Power Distribution and job autonomy
- Degree of structure
- Achievement rewards
- Opportunities for growth
- Tolerance for risk and change
- Conflict tolerance
- Emotional support
- Mc Donald Fast food
- Swiss Bank
- French Cosmetics
- Asian Hotel & Resort
- Study the Physical Setting
- Read What the Company Says about Itself
- Test How the Company Greets Strangers
- Interview Company People
- Learn How People Spend Their Time
Table 2-3 Cultural Values in Selected Countries p.49
Table 2-4 Co-Cultural Differences Can Lead to Misunderstandings p. 52
Table 2-5 Attitudes and Behaviors that Block or Promote Intercultural Relations p. 59
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