MY UBIS-CLASS

Message from Anh Tho Andres

Anh Tho Andres is a professor in Marketing and Communication at UBIS University based in Geneva, Switzerland.

As a multilingual Translator and Interpreter, and Lecturer in Communication, Anh Tho understands the challenges faced by Professionals in a globalized Corporate World.

Working on her DBA Degree at Paris-Est University (France), Anh Tho Andres is authoring a series of articles on Intercultural communication. She is also working on a series of glossaries in English-French-and Vietnamese on Management subjects. Contact: anhtho.andres@gmail.com for further details.

On this blog, Anh Tho is sharing with students and colleagues her research findings as support material to her ON-GROUND and ONLINE classes.


“Nation branding – Key for the Success of States in Transition” | Institute for Cultural Diplomacy BLOG

Excellent speech and Impressive Achievement by H.E. Eka Tkeshelashvili

Biography
Eka Tkeshelashvili was appointed to her first government post as Deputy Minister of Justice of Georgia on February 1, 2004. Afterwards she was appointed as Deputy Minister of Internal Affairs on September 1, 2005 and then became a Chairperson of the Tbilisi Court of Appeal from May 1, 2006 to August 1, 2007. Ms. Tkeshelashvili served as Minister of Justice of Georgia from August 1, 2007 to February 1, 2008, and as Prosecutor General of Georgia from February to May 2008. On May 5, 2008 she was appointed Minister of Foreign Affairs, this she held until December 5, 2008. In December 2008, she was appointed to head the National Security Council.  From 2010 to 2012, she was Vice Prime Minister for Reintegration. She is currently president of Georgian Institute for Strategic Studies.


“Nation branding — key for the success of States in Transition”

A Lecture by Former Vice Prime-Minister, State Minister of Georgia for Reintegration; Former Foreign Minister, Eka Tkeshelashvili
“…National branding basically for the country at the 20th century and the end of it, you have many actors at the global scene which are already well established and then the national branding really encompasses more for streamlining what could be the new elements of the branding rather than an initial start-up of creating even the basic understanding about the country…”

“Nation branding – Key for the Success of States in Transition” | Institute for Cultural Diplomacy BLOG

(Source: Institute of Cultural Diplomacy, culturaldiplomacy.org)

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