MY UBIS-CLASS

Message from Anh Tho Andres

Anh Tho Andres is a professor in Marketing and Communication at UBIS University based in Geneva, Switzerland.

As a multilingual Translator and Interpreter, and Lecturer in Communication, Anh Tho understands the challenges faced by Professionals in a globalized Corporate World.

Working on her DBA Degree at Paris-Est University (France), Anh Tho Andres is authoring a series of articles on Intercultural communication. She is also working on a series of glossaries in English-French-and Vietnamese on Management subjects. Contact: anhtho.andres@gmail.com for further details.

On this blog, Anh Tho is sharing with students and colleagues her research findings as support material to her ON-GROUND and ONLINE classes.


Cross-Cultural Issues: How Culture Affects Political, Economic and Legal environments


In relation with D.1 - Organisational Culture and Cross Cultural Issues (MGT 602)

Saudi Arabia Case Study: Role of women, attitude towards insurance, business discussion in public)
Some issues to consider:
1. intercultural management issues include:
- Team management
- Leadership
- Organisational Structure
- Core values
- Communications
- Conflict resolution
- Implementation of intercultural managementt in transnational corporations:
- commitment by managers
- management styles
- Nationalism
2. Finance: Based on personal relationship depending on culture. this affect business (loan, investment, other contractual relationship)
3. Marketing (Publicity, Packaging, Price, communication with customers)
4. HRM (codes of conduct, ethical and legal behaviour, recruitment based on merit or family ties, social status, gender)
Hence need of understanding cultures and local conditions
Managing diversity of workforce
_organisational behaviour
-Work practices and policies
-strong corporate culture
5. Cross Cultural negotiations
- Ethics
- Trust
- Style of communication
- Knowledge of culture
- Context for negotiation
See Geert Hofstede cultural dimensions model
- Individualism / Collective Index (IDV)
- Power Distance index (PDI)
- Uncertainty Avoidance Index (UAI)
- Masculinity/Feminity index (MAS)
6. Production and Operations
-Cultural attitude towards cost, quality, technology, flexibility, technical training, learning, blue collar work, coordination, materials management, efficiency, innovation, research & development etc. as determining elements for a firm to establish in a country.
7. Business practices and customs
- Language
- Knowledge of business cultural, management attitudes, business methods, religious practices, business tempo, political structure, family loyalty
 8. Business ethics
- What is right? What is legal?
- Issues of bribery
- Can law and penalties reduce corruption practices
9. Corporate culture as melting pot should enhance economic performance without losing the sight of different cultures within a firm.
- Need to develop transcultural competencies.




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