MY UBIS-CLASS

Message from Anh Tho Andres

Anh Tho Andres is a professor in Marketing and Communication at UBIS University based in Geneva, Switzerland.

As a multilingual Translator and Interpreter, and Lecturer in Communication, Anh Tho understands the challenges faced by Professionals in a globalized Corporate World.

Working on her DBA Degree at Paris-Est University (France), Anh Tho Andres is authoring a series of articles on Intercultural communication. She is also working on a series of glossaries in English-French-and Vietnamese on Management subjects. Contact: anhtho.andres@gmail.com for further details.

On this blog, Anh Tho is sharing with students and colleagues her research findings as support material to her ON-GROUND and ONLINE classes.


Week 1: Social Responsibility Framework


Course material: Business & Society, A Strategic Approach to Social Responsibility and Ethics, 4th Edition, Thorne, Ferrell, Ferrell

CHAPTER 1: Social Responsibility Framework 

What do you believe organizations should be responsible for accomplishing?

Social responsibility (CSR) is


  • The adoption by a business of a strategic focus for fulfilling the economic, legal, ethical and philanthropic responsibilities expected of it by its stakeholders
  • Businesses should look beyond their self-interests and recognize that they belong to a larger group that expects responsible participation.

CSR Applies to all types of businesses


  • Small businesses
  • Large businesses
  • Sole proprietorships
  • Multinational corporations

CSR Adopts a strategic focus


  • Requires a formal commitment from top management (Communicated through mission and vision statements, annual reports, websites, and public relations)
  • Requires action and results 
  • Depends on collaboration and coordination across business and among constituencies 
  • Large companies often create specific positions and departments to support social responsibility programs

CSR Fulfills societal expectations

  • Provides a return on investment for owners
  • Obeys the law and regulatory agencies
  • Acts in a just, fair, and correct manner
  • Promotes human welfare and good will








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